From mattress sellers to meal kit providers, direct-to-consumer (DTC) brands are getting a wake-up call on the role television plays in selling product. Read more
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While forecasting a decline in linear TV, media buyer Magna says U.S. non-linear advertising sales by television companies will increase 22 percent to $2.6 billion in 2020. Read more
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ADVERTISER NEWS
Best Buy has announced a new collection of connected fitness products from an array of exercise companies that will be featured on BestBuy.com, as well as a dedicated fitness space that will launch in more than 100 stores by the end of this year. Read more
NETWORK NEWS
CBS Television Distribution is launching a new multiplatform network in the fall, The Hollywood Reporter says. The lifestyle-focused Dabl (pronounced “dabble”) is set to debut Sept. 9 on digital secondary channels of broadcast stations (a la MeTV or Bounce TV) in about 70 percent of the U.S. CBS’ owned-and-operated stations are the anchor group for the launch; Dabl will be available in the top 10 and 23 of the top 25 markets. Read more
The Sinclair San Antonio group of stations (KABB-TV / WOAI-TV / KMYS-TV) is seeking a Digital Sales Manager who will ensure that all…
Philadelphia’s #1 station, WPVI-TV, a Walt Disney Company station and one of the most progressive stations in the country is looking…
KEZI 9, Eugene’s ABC Network Affiliate, seeks an experienced Digital Sales Manager for its advertising sales team.