Spots 'n' Dots


UPDATED FOR FEBRUARY 9, 2010

ADVERTISERS WANT BETTER MEASUREMENT
A joint survey by the Association of National Advertisers and Forrester Research illustrates marketers’ continued lack of confidence in the effectiveness of television ads.

Advertiser Tidbits
Burger King, which has traditionally thought of its “superfan” customer as a young male, has expanded its demographic target, according to Advertising Age.

Ads: Not All Are Considered Trustworthy
Just as some professions are considered more trustworthy than others, so, finds a new Adweek MediaHarris Poll, are certain categories of advertising thought to be less trustworthy.

Network News
NBC’s primetime schedule for Olympic coverage the week of 2/ 21 is: Sunday, 7-11PM; Mon-Tues, Thurs., 8-12 midnight; Wed., Fri., 8-11:30PM; and Sat., 8-11PM.....

Super Bowl: Biggest Telecast In History
CBS is saying that it got its highest ratings ever in metered markets for Sunday’s Super Bowl, a 46.4 HH rating and a 68 share.

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