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 TVB UPDATES MEDIA USAGE STUDY
TELEVISION CONTINUES TO DOMINATE
The Television Bureau of Advertising has updated its media usage study and has found that television continues to dominate the media usage of Americans. It points out the findings “mirror” those of two other recent studies, one done by Magid for Hearst-Argyle, the other being Fox’s Marketing Evolution study.
TVB’s study can be parsed by age demos as well as by HH income, education, and occupation. Using 25-54s as an example, that group spends more time with television than with all other media combined. Those adults spend an average of 222.7 minutes daily with TV, compared to 106.5 minutes for radio, 99.7 for the internet, 22.1 for newspaper, and 15.1 minutes for magazines. TV reaches more 25-54s than any other medium — 90.0% reported watching TV in the previous 24 hours compared to 80.0 reach for radio, 72.1 for the internet, 58.9 for newspapers, and 48.3 for magazines.
Read the full story in today's Spots N Dots.
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