It’s not just sales reps gearing up to sell addressable advertising. So too is Nielsen. To help arm clients with data, Nielsen has struck an $11.25 million deal to buy Sorenson Media, a leading addressable TV technology provider. Read more

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the U.S. will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending. Read more


    Customers who purchased Nike’s brand-new Adapt BB smart sneakers are reporting that they’re unable to connect both of their shoes to the Nike Adapt app, meaning it can’t be used to tighten the pair of shoes, USA Today reports. The news comes just days after the $350 self-lacing shoes were released... Read more


    Cox Media Group is looking for a highly driven, self-motivated individual to join the multi-media advertising sales team in our Athe…