It’s not just sales reps gearing up to sell addressable advertising. So too is Nielsen. To help arm clients with data, Nielsen has struck an $11.25 million deal to buy Sorenson Media, a leading addressable TV technology provider. Read more
TOP STORIES
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the U.S. will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending. Read more
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ADVERTISER NEWS
Customers who purchased Nike’s brand-new Adapt BB smart sneakers are reporting that they’re unable to connect both of their shoes to the Nike Adapt app, meaning it can’t be used to tighten the pair of shoes, USA Today reports. The news comes just days after the $350 self-lacing shoes were released... Read more
NETWORK NEWS
The 61st Annual Grammy Awards increased viewership from 19.96 million to 22 million viewers, a jump of 10 percent when live plus seven-day time-shifted and live plus same day OOH viewing are factored in, according to reporting issued for the awards show by Nielsen. The Grammys was the most-watched non-sports, non-Super Bowl Sunday program so far this season... Read more
Cox Media Group is looking for a highly driven, self-motivated individual to join the multi-media advertising sales team in our Athe…
WFTS-ABC affiliate owned by E.W. Scripps in sunny Tampa, FL (#13) is seeking an Integrated Account Executive to join a winning team …