While TV-video media-buying executives expect to see an increase in advanced advertising TV budgets in the coming months, many are still concerned with measuring campaign effectiveness, according to a new study. Read more
TOP STORIES
Publix Super Markets, Costco Wholesale, The Kroger Co., Wegmans Food Markets and H-E-B are the top five grocery retailers on Instacart, according to research by e-commerce intelligence firm Edison Trends reported by Supermarket News. Read more
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ADVERTISER NEWS
For a third consecutive week, Lincoln’s spot for the 2020 Aviator holds first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have gotten the highest number of impressions across national broadcast and cable TV airings, Wards Auto reports. The Lincoln spot featuring actor Matthew McConaughey collected more than 397 million TV ad impressions for the week of Sept. 30. Read more
NETWORK NEWS
Country music legend Dolly Parton will return to NBC with a new special Dolly Parton: 50 Years at the Grand Ole Opry on Nov. 26. The special celebrates Parton’s 50 years as a member of the Grand Ole Opry. The two-hour event will feature performances from Emmylou Harris, Toby Keith, Hank Williams Jr. and Lady Antebellum... Read more
A west coast television station seeks a General Manager to provide superior leadership.
KOIN 6 TV/Portland's CW, a Nexstar Media Group owned CBS/CW duopoly in Portland, OR has an immediate opening for an experienced Loca…
KCRG TV9, a Gray Television station, has an immediate opening for a Digital Sales Manager to lead the stations digital efforts.