The postponement of much of the college football season could disrupt the flow of more than $1 billion from advertisers to the television networks that count on a slate of game broadcasts every fall, The New York Times reports. Read more
TOP STORIES
The ongoing economic fallout related to the COVID-19 pandemic has resulted in an adjusted estimate to BIA Advisory Services’ total local advertising market forecast. Read more
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ADVERTISER NEWS
Amazon’s percentage of shoppers’ dollars has grown compared with Walmart since the pandemic drove consumers away from brick-and-mortar retail to online shopping, according to Facteus. Shoppers on Amazon are also reportedly spending more time browsing the wide variety of products available on the site, including huge stuffed panthers and coffin-shaped shelves… Read more
NETWORK NEWS
CBS has picked up current summer reality competition series Tough As Nails, created, produced and hosted by Phil Keoghan, for a second season. The show celebrates everyday Americans who get their workout on the job rather than the gym. Competitors are tested for their strength, endurance, agility and mental toughness in challenges that take place in the real world. Read more