Total television advertising revenue in the U.S. is expected to be flat at $64.1 billion, a strong post-pandemic performance for a non-election year, according to media buyer GroupM. Read more
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While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position by year-end, according to the first quarter edition of BIA Advisory Services’ 2021 Investing In Television Market Report. Read more
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ADVERTISER NEWS
Chipotle Mexican Grill has raised prices on burritos, salads and other items by 3.5% to 4% to help cover wage increases paid to workers. "We really prefer not to take pricing, but it made sense in this scenario to invest in our employees and get these restaurants staffed and make sure that we had the pipeline of people to support our growth. We've taken some pricing to cover some of that investment," CEO Brian Niccol said, according to USA Today… Read more
NETWORK NEWS
Despite the talk of a potential move to streamer Peacock, NBC has opted against a third season of musical dramedy Zoey's Extraordinary Playlist. Debuting Jan. 7, 2020, the series stars Jane Levy as Zoey Clarke, a software developer who discovers she has the ability to hear the innermost thoughts of people as songs. Read more