WALMART BEATS TARGET PRICES AGAIN

Once again, Walmart has beaten Target in a semi-annual pricing survey by Kantar Retail. That’s no surprise, since Walmart has come out on top every time since the survey began in January 2011. The survey compares a basket of exactly the same items in the grocery and consumables categories.

ADVERTISER TIDBITS

The Federal Reserve’s new Beige Book report agreed with many companies that weather has been a major impediment to business during the first quarter, and results from two major retailers seem to confirm the thought. Costco had a domestic same-store sales increase of 3%, but profit was down 15%, primarily a result of lower margins the chain had to accept to sell fresh foods and some other non-food products.

ABC is proudly crowing that Good Morning America won the February sweep in total viewers

ABC is proudly crowing that Good Morning America won the February sweep in total viewers, 5.851 million, despite rival NBC’s Today having Olympics coverage, coming in at 5.806 million. In Adults 25-54, ABC proclaimed that GMA was “neck-and-neck” with Today – 2.306 million for GMA vs. 2.348 million for Today…...