Savvy marketers operate across channels to reach current and potential customers. While search and social media – Facebook, in particular – are still the most popular, TV advertisers can be found on just about any platform, including radio, direct mail and out of home. Read more

BIA Advisory Services forecasts local broadcast TV will take 27.2 percent of all local media spending in the automotive category this year. That equates to $4.13 billion of the $15.18 billion it estimates auto ad spending will total in the local market. Cable’s share is projected to be 6.2 percent, or roughly $1 billion. Read more


    The 2020 Chevrolet Corvette was unveiled last week at a glitzy ceremony in Orange County, Calif., and General Motors President Mark Reuss says the new version will start under $60,000, 7 percent more than the current car’s base price of $55,900. Prices of other versions weren’t announced, but the current Corvette can run well over $100,000 with options, The Associated Press reports. Read more


      ABC News has confirmed that Texas Southern University in Houston will host the third Democratic debate in September, as the field starts to shrink from its original cavalcade of two dozen presidential hopefuls. ABC and Univision are hosting the debate on Sept. 12 and, if necessary, Sept. 13. The Democratic National Committee’s qualification bar is rising for candidates, which will help winnow the field. Read more

      WDSU-TV, Hearst Television owned NBC affiliate in New Orleans has an opening for a highly motivated, dynamic, and results-driven Acc…