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Friday, May 19, 2012

The Daily News Of TV Sales

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Feature

THE CW CHANGES EVERY NIGHT

The schedule that the CW announced on Thursday looks very different than the one it presented in 2011. Only one program--The Vampire Diaries--is where it was last fall. Every other program has either been moved or canceled.

Ratings

Tuesday Night:
CBS averaged 16.3 million viewers and a 10.3/16 (HH) Tuesday night. NBC was a distant second with 8.6 million viewers and a 5.3/8. ABC (7.8 million, 5.3/8) was third, followed by FOX (6 million, 3.6/6) and The CW (830,000, 0.6/1). Top show: NCIS Season Finale - 18.7 million viewers, 11.8/19 (HH).

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ADVERTISER TIDBITS

Walmart’s efforts to turn around its recent setbacks appear to be working. Same store sales at the Walmart division were up 2.8% in the just-completed quarter, better than the company had predicted and analysts were expecting.