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Advertiser Tidbits
Burger King, which has traditionally thought of its “superfan” customer as a young male, has expanded its demographic target, according to Advertising Age.
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Ads: Not All Are Considered Trustworthy
Just as some professions are considered more trustworthy than others, so, finds a new Adweek MediaHarris Poll, are certain categories of advertising thought to be less trustworthy.
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Network News
NBC’s primetime schedule for Olympic coverage the week of 2/ 21 is: Sunday, 7-11PM; Mon-Tues, Thurs., 8-12 midnight; Wed., Fri., 8-11:30PM; and Sat., 8-11PM.....
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