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Tuesday, July 22, 2014

The Daily News Of TV Sales

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Feature

TV TUNE-IN ADVERTISING GOING DIGITAL

Where to promote your programming besides on your own channel has always been a question for television. Digital is increasingly the answer when it comes to advertising television programming to potential new viewers.

Ratings

Saturday Night:
Dateline (NBC) and 48 Hours (CBS) led in their timeslots Saturday night with a host of reruns. Original programming included Bet on Your Baby (ABC) with an 0.3/1, and an average of just over 1 million viewers. Bad Teacher (CBS) did an average 0.3/1, with 1.4 million viewers at 9 and 9:30pm.

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ADVERTISER TIDBITS

Automotive News reports the by the end of the year AutoNation will have transformed its website from “informational” to “transactional.” According to CEO Mike Jackson “customers (will be able to) select specific vehicles, get a committed price, give us a deposit, and that becomes their vehicle without ever having entered the store.”

Network News

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ABC is calling The Quest “a genre-bending new reality series unlike anything else on television.”

ABC is calling The Quest “a genre-bending new reality series unlike anything else on television.” The new series combines harrowing and intense competition challenges, narrative storytelling and cutting edge special effects and prosthetics to conjure an immersive fantasy environment.