Local Sales Manager - Milwaukee
WISN-TV and wisn.com, a Hearst Television and ABC affiliate in Milwaukee, WI, is seeking an experienced Local Sales Manager. WISN is the #1 television station in the Milwaukee DMA and needs an energized leader with a proven track record of success in multi-platform sales. Must be able to build and maintain client relationships. The ability to support, coach, and inspire our talented staff is a MUST. Leadership ability is essential.
Prepare and implement individual advertiser account strategy including revenue goals.
Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.
Lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.
Consistently evaluate seller performance and provide feedback.
Act as primary negotiator for the station on all local business; review key sales proposals in advance to ensure
Maintain current knowledge of political advertising regulations.
Meet extensively with clients to develop/strengthen business relationships; drive client retention.
Support local sellers in sales presentations to multiple points of contact with client/agency personnel.
Develop and generate non-traditional revenue; generate digital revenue.
Work in partnership with the National Sales Manager and Digital Sales Manager to achieve stated and strategic goals.
Maintain current and accurate revenue forecasts by account.
Communicate regularly with the General Sales Manager on all aspects of local business.
Recruit and develop ‘new talent’.
Review and Approve new insertion orders.
Prepare and present various reports.
Follow and meet all HTV Local Sales Managers standard operating procedures as outlined.
Have a complete mastery of Nielsen ratings and methodology for rating projection and evaluation.
Strong formal and interpersonal communication skills.
Understanding of pricing and inventory management principles.
Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.
Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
Ability to prospect, meet with, and close business with new station clients.
Possess the skills to manage and supervise others.
Valid driver’s license and reliable automobile are required. College degree preferred.
Interested candidates should send cover letter and resume to:
P.O. Box 402
Milwaukee, WI 53201-0402
Email WISNhr@hearst.com or fax 414-342-4486.