For 45 years, State Farm pitched itself as the “good neighbor” who stands by you when things go wrong — before retiring it in 2016 under its former agency-of-record DDB. Now, in an about-face, Business Insider reports, the Bloomington, Ill.-based company and the country’s largest insurance provider is launching a new brand campaign that brings back the tagline “Like a Good Neighbor, State Farm is There” as well as the spokesperson character “Jake from State Farm.” This marks a shift from the “Here to Help Life Go Right,” tagline that it launched in 2016, which polled poorly... TGI Fridays and its franchisees closed more than 30 restaurants in 2019, and finished the final quarter of the year with same-store sales down 11.3 percent and traffic down 9.1 percent, according to a regulatory filing released this week by Allegro Merger Corp. and reported by Nation’s Restaurant News. In November, the privately held TGIF Holdings agreed to merge with Allegro in a deal valued at $380 million...