Coca-Cola will run a 60-second Super Bowl commercial, but the beverage giant has not yet decided which brand it will plug. A spokeswoman confirmed to Ad Age that multiple brands are under consideration for an in-game ad. The company is a regular Super Bowl advertiser but last season opted to run an ad during pre-game — right before the National Anthem — breaking a streak of in-game Super Bowl ads that went back to 2006. The company’s buy for the Feb. 2 game on Fox comes as it prepares several major brand launches, including Coke Energy, which will debut in the U.S. in January. Advertising will be from Wieden & Kennedy, which typically handles Coke’s Super Bowl advertising... Consumers increased spending 50 percent to $504 over the Thanksgiving weekend, according to the International Council of Shopping Centers. Analysts at Raymond James were particularly “impressed” with Target and Best Buy, which saw traffic increase online and in stores. Walmart also was seen as a winner, with the investment firm concluding the chain is well-positioned “to take share over the holiday season,” MarketWatch reports...