Details for Senior Account Executive


WMBF-TV, the Gray TV NBC affiliate in sunny Myrtle Beach, SC, is seeking an experienced, dynamic, self-motivated individual to join our winning sales team.

This position is responsible for growing existing accounts and developing new business by providing excellent customer service and offering multi-platform advertising solutions which include: WMBF-TV, Bounce TV, and a suite of digital media products.

Success will be measured by meeting and exceeding new and existing business development goals. The ideal candidate will be energetic, have excellent verbal and written communication skills, possess problem-solving skills, be detail-oriented and possess the will to succeed in a fast-paced environment, experience working with advertising agencies, and proven success in new business development.

General Responsibilities:

  • Sell advertising consistent with station policies and rate guidelines  Responsible for the negotiation of rates with local and regional clients  Service existing accounts and create special sales opportunities specific to each client
  • Seek out and win the business of new advertisers
  • Assist in the production of client’s needs and act as a liaison with all departments
  • Performs other incidental and related duties as required and assigned Willing to seek out new information through research and utilize in client proposals effectively


  • Minimum of 3+ years in broadcast media and digital sales
  • Bachelor’s degree in business or a related degree is preferred
  • Wide Orbit, Microsoft Excel, and Matrix experience is preferred
  • Ability to get along with others and maintain effective interdepartmental relationships
  • Negotiation skills are required
  • Clean driving record and pre-employment drug screen required

Please apply ONLINE and be prepared to attach a resume.