Details for Digital Sales Manager


WPTZ-NBC5, the Hearst Television owned NBC affiliate in the scenic Burlington, VT/Plattsburgh, NY market, is seeking a proven Digital Sales Manager.

The DSM will provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up to date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training.

Job Responsibilities:

  • Prepare and implement individual advertiser account strategy including revenue goals
  • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals
  • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting
  • Consistently evaluate seller performance and provide feedback
  • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
  • Respond to RFP requests; meet client deadlines
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention
  • Develop/strengthen business relationships with key station vendors
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel.  Develop and generate non-traditional revenue and new sales initiatives
  • Manage various expense budgets related to digital initiatives
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals
  • Provide training to Local and National sellers
  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
  • Maintain current and accurate revenue forecasts by account
  • Review and approve new insertion orders
  • Prepare and present various reports
  • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined
  • Maintain current knowledge of HTV advertising regulations
  • Communicate regularly with the General Sales Manager on all aspects of digital business
  • Be agile in responding to dynamic business conditions and station business needs.

Experience Requirements:

  • Have a complete understanding of current digital marketing strategies including synergist values with other media
  • Understanding of pricing and inventory management principles
  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response
  • Ability to prospect, meet with, and close business with new station clients
  • Possess the skills to manage and supervise others
  • Related military experience will be considered.

Qualifications Requirements:

  • Strong formal and interpersonal communication skills
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus
  • Valid driver’s license and reliable automobile are required.


  • College degree preferred.  Military training and experience will be considered.

Please CLICK HERE to apply.