Details for Director of Sales / Market Revenue Officer

WSYX/WTTE/WWHO-TV in Columbus, OH is looking for a Market Revenue Officer to help guide our multi-platform sales efforts.

This position requires an individual who possesses strong leadership skills and who can direct a sales organization in selling and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills, as well as strong leadership capabilities.

In this position, you will:

  • Achieve/exceed budgeted financial goals and grow the station's revenue share
  • Train, manage, and motivate all sales personnel
  • Manage sales and a sales management team for the station including local, national, new business television and digital interactive revenue stream
  • Train sales team to sell products and services
  • Lead sales promotions and develop non-traditional revenue sources
  • Manage and control sales revenue by developing strong relationships with clients and agencies
  • Oversee and manage pricing and inventory for multiple stations
  • Work with the promotions department to create sales opportunities
  • Oversee CRM activity of sales department
  • Develop quarterly and annual sponsorship opportunities
  • Other responsibilities as assigned

A proven track record of new business and digital success is a must. Additional responsibilities will include exceeding revenue goals, forecasting, inventory control and pricing, sales promotion, development of non-traditional revenue sources, as well as new media and strategic planning. Excellent inventory management is essential, and familiarity with OSI is a plus!

Requirements:

  • 5+ years’ experience in TV sales management
  • Hands-on TV advertising sales and operational background is a must
  • Ability to grow revenue through digital interactive and other approaches
  • Strong and positive leadership skills
  • Highly skilled leader, negotiator and motivator
  • Excellent written and oral communication skills

CLICK HERE to apply online.

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