Details for Local Sales Manager - Atlanta, GA

FOX 5 Atlanta is looking for a dynamic leader for our Local Sales Manager position. 

The Local Sales Manager is responsible for managing local sales activities of the organization for broadcast and digital, and is responsible for the supervision of the sales personnel at the local level. 

The LSM:

  • Develops strategy for local sales department business plan and business practices for broadcast and digital sales
  • Ensures achievement of revenue budgets for spot and digital
  • Oversees packaging, pricing and controls station inventory including creating packages, working with VP/Sales on rate cards and daily review of avails
  • Assigns accounts and advertising agencies to local sales staff, and establishes individual sales quotas
  • Acts as a liaison and source of information between station and local clients, agency personnel, local sales staff, and local sales force Assumes responsibility for the preparation of reports, projections, and evaluation of the sales staff
  • Calls on existing advertisers and solicits new advertisers for broadcast and digital through direct calls on accounts and agencies, both alone and with Account Executives, for the purpose of maximizing revenue and attaining financial goals
  • Collaborates with the VP, General Sales Manager and the National Sales Manager to develop and modify rate cards
  • Supervises collection procedures and prepares management report while working closely with the Finance Department regarding discrepancies, invoices and collection issues to resolve in an effective and courteous manner
  • Holds weekly update meetings with all Account Executives to monitor sales goals and review station performance through CMR reporting  Keeps VP, General Sales Manager fully informed of all account activity through weekly and monthly pending and forecasts reports
  • Designs and implements sales strategies with the intent to accomplish the established sales budget
  • Evaluates sales and administrative employee performance within the sales department annually

Requirements:  Ability to work under daily deadline pressure with attention to detail.  Ability to be self-motivated and work as part of a team.  Possess strong organizational skills.  Ability to effectively supervise and motive a team.  Ability to communicate effectively/politely with co-workers and clients.  Thorough knowledge of event marketing, and ability to create new innovative means to maximize revenue while meeting client needs and achieving results. Exhibits solid judgment skills on all issues.  Bachelor’s degree from a four-year university or college in a related field.  Five years of experience with Local and/or National sales experience.  Two years of supervisory experience. 

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