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Tuesday, June 18, 2013

The Daily News Of TV Sales

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Feature

SPORTS FANS FIND MORE CONTENT ONLINE

Television continues to be used by almost all sports fans to follow sports, according to the third annual US Sports Media Consumption Report from Sporting News Media, a Perform Group company, produced in conjunction with Kantar Media and TV Sports Markets.

Ratings

Sunday Night:
The NBA Finals (ABC) led the night, with a 5.6/16 in demo, drawing 14.2 million viewers. The Miss USA competition on NBC produced a 1.3/4 in demo, with 4.6 million viewers. 60 Minutes (CBS) pulled a 0.9/3 at 7 and was the only other original show on the networks.

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ADVERTISER TIDBITS

Lexus has introduced new TV spots to launch the 2014 Lexus IS, which will arrive in dealer showrooms in July. Two general market spots, created by AOR Team One, emphasize the theme that it is more fun to �Blend Out� than blend in. There are also two spots from Lexus� multicultural agency, Walton Isaacson.

Network News

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The Muscular Dystrophy Association�s telethon will return this Labor Day weekend with a new broadcast home

After 47 years with an ad-hoc network of broadcast station partners across the country, the Muscular Dystrophy Association�s telethon will return this Labor Day weekend with a new broadcast home -- the ABC Television Network. The new two-hour format will have the MDA Show of Strength Telethon air on ABC stations Sunday, September 1, at 9:00 pm (ET).