As consumers worry about rising inflation and high gasoline prices, advertisers have found a new approach to sell everything from wireless plans to Cajun chicken, The Wall Street Journal says.

Walmart earlier this year pulled the plug on ads that were set to promote items such as fresh food and clothing after it concluded that inflation was first and foremost on shoppers’ minds. It quickly crafted new ads — relying on footage from older campaigns to save time — with a simple message: Consumers are getting squeezed, but Walmart is keeping prices low.