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40% OF NEW U.S. TV HOMES THIS SEASON ARE HISPANIC
3% INCREASE FROM LAST TV SEASON
For the new TV season, Nielsen says once again there will be more new Hispanic TV homes than any other group.
Hispanic TV homes will rise 3%, or 400,000, to 13.4 million for the 2010-2011 broadcast season. Nielsen says this represents 40% of 1 million U.S. TV homes that will be added this season. The 3% hike is higher than the 2.3% gain in Hispanic homes for the 2009-2010 broadcast season.
African-American TV homes will rise by around 75,000, or 0.54%, to 14.1 million homes. Asian-American TV homes will increase by 30,000, or 0.62%, to 4.8 million homes.
There was a 0.87% gain overall in U.S. Television homes, to 115.9 million.
Read the full story in today's issue of Spots n Dots. |
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