Advertising spending on linear television fell 5 percent to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index.

In its review of the last broadcast year, SMI noted that the upfront accounted for just 49 percent of linear ad spending, dropping below 50 percent for the first time. Upfront spending at the 2018-19 upfronts was $21.5 billion.