Local cable and radio were the media of choice for 2019 advertisers, according to Media Monitors’ rankings of the top 100 advertisers for the year. And once again, GEICO was the nation’s top national advertiser, airing 6,900,687 spots across local cable, broadcast TV and radio.
For the third year in a row, GEICO aired the most spots on broadcast TV with 1,252,212, an increase of 26.7%. Progressive and McDonald’s rounded out the top 3. Together, these advertisers aired 3,351,867 spots.