Television’s 2018 started off more slowly than some anticipated, but it hasn’t reduced optimism. Nearly three in 10 (28 percent) sales executives, managers and reps expect the industry to grow 6 percent or more this year.
That’s according to SalesFuel’s annual State of Media Sales survey, which collected the opinions of 1,395 media professionals in March and April. Two-thirds of respondents credit expected budget increases by small- and medium-sized local clients for their rosy outlook. That compares to 28 percent who predict agency ad budgets will grow.