There’s no question streaming television has grown, but Nielsen says its latest data shows traditional TV — broadcast and cable— remains the place where most viewing is done.
Nielsen reports 87 percent of non-streamers and 82 percent of streamers continue to watch broadcast TV during a typical month, and 85 percent of streamers say they watch TV via cable. In terms of the amount of time spent with traditional TV, the habit of watching proves difficult to break. Nielsen says streamers allocate 2 hours and 32 minutes watching broadcast and cable, while non-streamers spend almost twice as much: 4 hours and 26 minutes. The findings come from a local market survey conducted April 25-May 22.