Increased demand and expanded capacity fueled growth for grocery delivery and pickup in January. The total U.S. online grocery market posted $9.3 billion in sales during January as more than 69.7 million U.S. households placed on average 2.8 orders across delivery, pickup and ship-to-home, according to the Brick Meets Click/Mercatus Grocery Shopping Survey. The delivery and pickup segment captured $7.1 billion in January 2021, accounting for 77% of all online grocery spending during the month.

Total sales grew 15% in January 2021 vs. November 2020, driven largely by a 16% increase in the number of households buying online. Among the total household monthly active users, 78% engaged with either a delivery or pickup service – up from 64% in November.