The television industry’s advertising business had a rough Q1, prompting analyst Michael Nathanson to cut his forecast for the full year of 2023. Read moreSPORTS A SHINING LIGHT IN GLOOMY AD MARKETPLACE
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MediaRadar says healthcare advertisers are finally embracing digital channels after years of shunning them for traditional ones. But medical and pharma advertisers still aren’t saying goodbye entirely to their long-time pals in the traditional advertising world. Read moreMEDICAL, PHARMA STILL SPENDING BILLIONS ON TV
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ADVERTISER NEWS
General Motors said it plans to invest more than $1 billion to re-tool two manufacturing sites in Flint, Mich., to prepare for a new generation of its internal combustion engine heavy-duty (HD) trucks. GM has outlined this year a total of $1.7 billion in investments in Flint facilities to support the next generation of its heavy-duty pickups... Read moreADVERTISER NEWS
NETWORK NEWS
ABC is claiming a victory of its own for the 2022-23 TV season. The network is currently averaging a 0.6 rating in the 18-49 entertainment demo for primetime programming, excluding sports, per Nielsen most current data through May 24. That puts it at No. 1 among the broadcasters in terms of entertainment programming, beating the 0.5 rating scored by Fox, NBC and CBS. Read moreABC is claiming a victory of its own for the 2022-23 TV season.