The television industry’s advertising business had a rough Q1, prompting analyst Michael Nathanson to cut his forecast for the full year of 2023. Read moreSPORTS A SHINING LIGHT IN GLOOMY AD MARKETPLACE
MediaRadar says healthcare advertisers are finally embracing digital channels after years of shunning them for traditional ones. But medical and pharma advertisers still aren’t saying goodbye entirely to their long-time pals in the traditional advertising world. Read moreMEDICAL, PHARMA STILL SPENDING BILLIONS ON TV
General Motors said it plans to invest more than $1 billion to re-tool two manufacturing sites in Flint, Mich., to prepare for a new generation of its internal combustion engine heavy-duty (HD) trucks. GM has outlined this year a total of $1.7 billion in investments in Flint facilities to support the next generation of its heavy-duty pickups... Read moreADVERTISER NEWS
ABC is claiming a victory of its own for the 2022-23 TV season. The network is currently averaging a 0.6 rating in the 18-49 entertainment demo for primetime programming, excluding sports, per Nielsen most current data through May 24. That puts it at No. 1 among the broadcasters in terms of entertainment programming, beating the 0.5 rating scored by Fox, NBC and CBS. Read moreABC is claiming a victory of its own for the 2022-23 TV season.